Pinocchio is one of the most popular character in children books. Though Collodi, N-W of Florence, is credited to be the home-village of Pinocchio, in several Italian villages and resorts you can find entire souvenir stores dedicated to the character created by Carlo Collodi. Pinocchio, who was carved by Geppetto from a cherry wood, is famous for the fact that his nose would grow whenever he told a lie.